Cookie Policy

MetreMate uses cookies and similar technologies to keep the website working, understand how visitors use it, and measure the effectiveness of marketing activity.

Essential cookies

Essential cookies are required for core website functionality, such as remembering consent preferences and supporting basic navigation or security behaviour.

Analytics cookies

Analytics cookies help us understand page performance, visitor behaviour, and campaign effectiveness. In the UK, EU and Switzerland no analytics script loads until you accept. Elsewhere we load Google Analytics in a cookieless mode until you accept, then it upgrades once you do. If your browser sends a Global Privacy Control signal we treat it as a decline. You can change your choice any time with the "Cookie settings" link in the footer.

Region and site preferences

To pick the right consent mode and to suggest the version of the site for your region, we look up the country of your connection when you first visit. We only use the country. It is not linked to you, it is not stored on our servers, and it is kept in your browser for the current session only (mm_geo_country). If you choose a region in the region menu, or accept or dismiss the region suggestion, we remember that choice in your browser's local storage (mm_locale and mm_geo_dismissed) so we do not ask again. These are functional settings and are never used for advertising. Clearing your browser's site data removes them.

Campaign attribution

When you arrive from a campaign link or an AI search engine, we note the campaign tags, the referring site and the first page you landed on, so a later signup can be credited to the right source (mm_first_touch, mm_last_touch, mm_ai_source and mm_lp in local storage). In the UK, EU and Switzerland, and until we know your region, nothing is saved in your browser until you accept; before that it is only kept in memory while the site is open in that tab.

Marketing cookies

Marketing cookies may be used to measure advertising performance and improve campaign targeting. These are also only loaded after consent has been provided.

Managing cookies

You can manage cookie preferences through the website consent banner or your browser controls. If you withdraw consent, optional analytics and marketing scripts will no longer be loaded on future visits from that browser session.